Tokyo, Japan
Published on: October 29, 2026
This global apparel retailer connects with customers through e-commerce, company-operated stores, and franchise locations. Its marketing teams work to strengthen brand awareness and engagement in Japan by creating consistent experiences across customer touchpoints.
The company fosters a collaborative, inclusive workplace where employees can learn from experienced colleagues and develop their careers. In this role, you’ll contribute to the social presence of an international fashion brand while partnering with local and global teams. It’s an opportunity to combine creativity, customer understanding, and performance insights in a dynamic retail environment.
As Assistant Social Media Marketing Manager, you’ll shape and grow a fashion brand’s social media presence in Japan. You’ll develop strategies and content for Instagram, Facebook, and X, and plan organic campaigns that support seasonal marketing initiatives and product promotions. The role combines content planning and production with audience engagement, creator partnerships, and performance analysis.
You’ll build content calendars, develop channel copy, and coordinate creative production and the use of global and locally developed content. Working with marketing, creative, PR, international colleagues, and external agencies, you’ll turn ideas into effective campaigns. You’ll also track KPIs, use social listening and competitor research to understand customer and market trends, and recommend improvements to results and workflows. This is a permanent, individual-contributor position based in Tokyo, with a hybrid work arrangement.
Marketing experience in fashion, retail, or consumer goods, including digital marketing, promotions, or brand campaigns.
Experience managing corporate social media accounts and practical understanding of social listening.
Ability to plan and execute social content or campaigns, manage multiple projects, and meet deadlines in a fast-paced environment.
Experience managing agencies and coordinating with cross-functional teams and external partners.
Strong communication, problem-solving, and organizational skills, with a proactive and adaptable approach.
Native-level Japanese and professional working English for meetings, emails, reports, and documents.
Proficiency in Microsoft Office.
A university degree or equivalent experience.
Retail social media experience is especially valued; strong direct-to-consumer social media experience is also welcome.
Interest in fashion and awareness of emerging platforms and trends are advantageous. Creator, influencer, platform, or agency contacts, and experience creating and publishing personal social content, are also beneficial.
As part of our hiring process, this role may use Keystone AI’s artificial intelligence or automated tools to assist with reviewing and screening applications. These tools support, but do not replace, human judgment in making hiring decisions.
Your application will be considered complete only after you have completed the full registration process on the Keystone AI platform, including creating your profile, uploading your CV, and submitting your application. The AI interview is optional but encouraged and is not required for your application to be considered.
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CGP Group is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Information provided in this advertisement is for recruitment purposes only.
