The Company:
Our client is a well-established foreign-owned company with a strong footprint across Asia and long-term operations in Vietnam.
Role & Responsibilities:
Assess the capabilities of the B2B sales team and identify key competency and performance gaps.
Work closely with business leaders and line managers to develop appropriate learning and coaching interventions.
Design and implement the commercial training master plan, including core curricula and development programs.
Develop practical training content, coaching frameworks, sales toolkits, and certification programs.
Deliver training on B2B selling skills, solution selling, value-based selling, customer development, negotiation, and account management.
Provide regular on-the-job and field coaching to sales team members.
Help the sales team strengthen both new-business hunting and existing-account farming capabilities.
Follow up on individual coaching action plans and measure progress after training.
Support onboarding, individual development planning, succession planning, and other commercial capability-building initiatives.
Manage external training providers and ensure the quality and relevance of outsourced programs.
Monitor training effectiveness, participation, certification progress, and development outcomes.
Manage training activities and costs within the approved budget.
Requirements:
Bachelor’s Degree in Business Administration, Engineering, or a related field.
Minimum 3 years of hands-on B2B sales experience.
Field sales experience is essential.
Practical experience in sales training, coaching, learning and development, or commercial capability building.
Strong understanding of B2B sales processes, solution selling, account development, and sales management.
Ability to design training concepts, coaching methods, and practical sales tools from the ground up.
Strong facilitation, presentation, communication, and stakeholder-management skills.
A recognized training or professional coaching certification is an advantage.
Proactive, hands-on, and comfortable coaching salespeople in the field.
Good command of English and Vietnamese.
To apply, please send your updated CV to Hoa Tran at hoa.tran@cornerstoneglobalpartners.com, quoting “B2B Sales Trainer / Sales Coach”, or click Apply Now.
Due to the anticipated high volume of applications, we regret that only shortlisted candidates will be notified.
