Assitant Brand Manager

About the company

Our client is an international food business with a portfolio spanning dairy, fruit-based and plant-based products. Its brands serve consumers across a range of markets and reflect a commitment to championing healthier, more responsible food. The organisation brings together colleagues from different countries and functions, creating an open-minded, collaborative environment in which local market knowledge and global perspectives come together.

For someone looking to develop their career in brand management, this is an opportunity to contribute to products and marketing initiatives with broad consumer reach. The team values curiosity, initiative and effective collaboration, and offers exposure to product development, communications, consumer activation and commercial performance.

What the job entails

As Assistant Brand Manager, you will help grow an assigned portfolio in Japan, contributing to brand plans and taking ownership of projects with support from the Marketing Manager. You will use consumer, market and business insights to identify opportunities and help turn them into relevant product and marketing initiatives.

A key part of the role is managing innovation and renovation projects from concept through to launch, working with local and global colleagues, research and development teams, distributors, co-manufacturers and agencies. You will also support consumer-facing activities, brand collaborations and out-of-home initiatives, ensuring that product, packaging and communications remain consistent with brand strategy.

Alongside delivery, you will monitor business performance and marketing investment, contribute to budget and profit-and-loss tracking, and work with Sales and Trade Marketing on category reviews and retailer presentations. Based in Tokyo, you will join a collaborative North Asia marketing team.

Key requirements

• At least three years’ hands-on experience in marketing or brand management.
• Experience in business-to-consumer marketing or consumer products, with experience in at least one of product marketing, product development or innovation project management.
• Strong project management, organisational and prioritisation skills, with the ability to take ownership of workstreams and move them forward with appropriate guidance.
• Strong Japanese communication skills and practical English communication skills for working in an international environment.
• Confidence working with business data and key performance indicators, and familiarity with basic profit-and-loss concepts.
• Clear communication and a collaborative approach to working across functions and with external partners.
• A proactive, self-motivated and adaptable working style, with curiosity, creativity and a solutions-focused outlook.
• Experience in fast-moving consumer goods or food and beverage, broad brand marketing, consumer-facing initiatives, or a multinational environment would be advantageous.
• Experience in digital or influencer marketing, consumer activation, or collaboration with Sales teams would also be beneficial.