Marketing Director, MENA — Residential Real Estate & Hospitality
Location: Riyadh, KSA | On-site | Full-time
About the Opportunity
A fast-growing residential real estate and hospitality operator — spanning condominiums, hotels, multifamily residences, and office spaces — is seeking a Marketing Director to lead its brand and performance marketing function across MENA. This is a builder's role for a senior marketing leader who can translate a global brand identity into something culturally resonant in Riyadh, Dubai, and the wider region, while owning acquisition and retention across every community.
About the Role
As Marketing Director, MENA, you will own the full marketing stack for the region — from how the brand shows up in culture, to how the business acquires and retains residents across every property. You'll be the senior marketing leader on the ground, building the function from brand to performance, and leading teams responsible for PR, Branding, Growth, and Performance. You will report into regional leadership.
Responsibilities
Brand & Upper Funnel
Define and steward the brand across MENA, ensuring global consistency while building cultural relevance in KSA, the UAE, and beyond.
Lead brand campaigns, partnerships, and cultural moments that establish the company as a defining residential brand in the region.
Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media.
Mid Funnel & Growth
Build the content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour.
Lead growth across organic social, content, partnerships, events, and referral programs tailored to MENA audience behaviors.
Develop community-led marketing programs that turn existing residents into the strongest channel for new ones.
Performance & Lower Funnel
Own paid acquisition end-to-end — paid search, paid social, programmatic, and offline performance channels — with full P&L responsibility for marketing spend.
Set and hit targets for cost per lead, cost per lease, occupancy ramp, and retention, backed by strong analytics and attribution infrastructure.
Partner with leasing and operations teams to keep the lead-to-lease funnel tight, ensuring every marketing dollar maps to occupancy and revenue.
Leadership & Cross-Functional Partnership
Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.
Set clear goals, performance metrics, and accountability standards across the function.
Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy.
Manage agency relationships across creative, media, PR, and production in both KSA and UAE.
Ideal Background
10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance.
Deep, current understanding of the KSA and UAE markets — consumer behavior, media landscape, regulatory nuances, and cultural context. Arabic fluency is a strong plus.
Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech.
Genuine fluency across the funnel — equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard.
Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling.
Experience leading multidisciplinary teams and managing agencies across multiple markets.
A builder's mindset — comfortable operating in a fast-paced, high-growth environment where the function is being built in real time.
* Questions marked with an asterisk are required for eligibility.
