Marketing Manager

About the company

A respected corporate training provider in Japan, the organisation helps businesses develop their people through high-quality learning programmes. Its established reputation, expanding trainer network and strong demand for its services provide a solid platform for continued growth. Quality and proven results are central to its offer, supported by an ISO-certified approach.

The culture is ambitious, collaborative and committed to learning. Team members are encouraged to bring forward new ideas, improve how marketing is delivered and contribute to measurable business outcomes. As part of a training-focused organisation, you will also have access to substantial in-house development, making this an opportunity to build your expertise while helping more organisations benefit from professional development.

What the job entails

Based in Tokyo, the Marketing Manager will lead the organisation’s marketing activity and help turn strong market demand into further growth. This is an opportunity for an experienced marketing professional to step into a leadership role, shape the marketing direction and advance their career.

You will showcase the organisation’s strengths—including the quality of its trainers, its programmes and its track record—to audiences in Japan and beyond. The role spans event management and promotion, including seminars, workshops and courses, as well as multi-channel campaigns across the website, email newsletters and direct mail. You will also oversee marketing content and collateral, maintain brand consistency, and develop activity across digital and social channels. Using performance data to assess results and improve campaigns will be an important part of the role. You will work collaboratively with colleagues and creative partners to deliver clear, effective communications.

Key requirements

• Native-level Japanese and strong English, with fluency in reading and writing in both languages.
• Proven experience managing events, including scheduling, promotion and logistics for seminars, workshops or courses.
• Experience delivering multi-channel promotion through websites, email newsletters, electronic direct marketing and direct mail.
• Strong Japanese-language content writing and copywriting skills.
• A strategic approach to marketing, with the ability to plan campaigns, manage budgets and report on performance.
• Confidence overseeing website content and marketing collateral, and briefing designers on creative direction and layout.
• Familiarity with brand management, public relations and business social media; experience with SEO, paid search, remarketing or social advertising is valuable.
• An organised, results-focused and collaborative working style, with strong communication and relationship-building skills.
• Curiosity about new marketing approaches, including the impact of AI-driven search, and motivation to develop expertise in analytics and digital performance.
• A university degree, preferably in marketing, communications or business, is desirable; service-sector marketing experience and international exposure are also advantageous.