Hanoi, Vietnam
Published on: November 10, 2026
A global multi-brand manufacturer and distributor in the automotive aftermarket, the business has a strong international presence and a diverse portfolio of specialist products. As part of its continued growth, it is strengthening its in-house performance marketing capabilities to drive digital acquisition and commercial performance across its brands..
KEY RESPONSIBILITIES:
Paid Media Strategy & Planning Develop and own paid media strategies across brands and markets, translating commercial objectives into channel strategies, account structures, budget allocations, bidding approaches, and testing roadmaps.
Budget & Commercial Performance Management Manage paid media budgets, including allocation, pacing, forecasting, and performance optimization. Drive decisions based on commercial metrics such as ROAS, customer acquisition cost, revenue, profit margins, and average order value.
Team Leadership & Development Lead the paid media team, delegate responsibilities, establish priorities, manage individual performance, provide coaching, and develop team capabilities to improve execution standards.
Campaign Execution & Optimization Build, restructure, optimize, and audit campaigns across paid advertising platforms. Take ownership of complex or high-risk campaigns and ensure consistent campaign quality and performance.
Tracking, Analytics & Performance Reporting Oversee conversion tracking, measurement accuracy, and data quality in collaboration with website and analytics teams. Analyze performance, identify opportunities and risks, and present actionable recommendations to senior stakeholders.
Cross-functional Management & Governance Collaborate with SEO, E-commerce, Brand, Creative, Analytics, and Sales teams to align marketing activities. Establish operational processes, quality standards, documentation, and compliance with advertising platform policies and regional regulations.
Minimum 7 years of hands-on paid media experience in an in-house or agency environment, including strategic ownership.
Demonstrated experience across both Paid Search and Paid Social, with advanced working knowledge of Google Ads and Meta Ads Manager.
Experience managing Microsoft Ads and exposure to TikTok, LinkedIn, or other social advertising platforms.
Strong experience leading a paid media function or team, managing budgets, developing commercial strategies, and driving performance.
Hands-on expertise in conversion tracking and analytics, including Google Tag Manager, GA4, platform pixels, CAPI/server-side tracking, and Shopping/feed-based campaigns.
To apply, please click Apply Now to submit your application via Keystone AI. Your application will be reviewed by Khanh Nguyen
Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.
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CGP Group is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Information provided in this advertisement is for recruitment purposes only.