Ho Chi Minh City, Vietnam
Published on: November 4, 2026
Our client, a regional AdTech and performance marketing company, helps brands, media agencies, app developers, publishers, and digital businesses drive measurable growth through technology-led advertising solutions. Its capabilities span performance marketing, mobile advertising, programmatic media, and AI-powered advertising solutions across Southeast Asia.
Role overview:
The Senior Business Development Manager – Gaming Partnerships will focus on developing and expanding strategic partnerships across Vietnam's gaming and digital advertising ecosystem. The role involves building relationships with media agencies, gaming companies, publishers, developers, and digital platforms to identify business opportunities, develop joint go-to-market strategies, and drive sustainable revenue growth.
Key responsibilities:
New Business Development: Identify and onboard strategic gaming, publisher, agency, and digital partners to support business expansion in Vietnam.
Media Agency Partnerships: Build relationships with media agency teams, identify client opportunities, and develop joint business initiatives.
Strategic Account Management: Develop joint business plans, manage commercial accounts, and strengthen relationships with key decision-makers.
Revenue Growth: Manage the business pipeline and develop opportunities across digital advertising and performance marketing solutions.
Consultative Selling: Understand partner and advertiser objectives, acquisition challenges, and KPIs to recommend suitable solutions and deliver compelling proposals.
Market Intelligence & Collaboration: Monitor industry trends, identify emerging opportunities, and collaborate with regional sales, product, performance, and operations teams to support campaign execution and account growth.
Bachelor's degree or equivalent professional experience; an MBA is preferred but not mandatory.
5–8+ years of experience in business development, media agency partnerships, mobile advertising, gaming, AdTech, performance marketing, or digital marketing.
Strong understanding of Vietnam's gaming, media agency, mobile, and digital advertising ecosystem.
Demonstrated experience developing and managing high-value commercial accounts and strategic partnerships.
Strong understanding of digital and mobile advertising formats and performance metrics, including in-app, video, display, programmatic, user acquisition, CPI/CPA/ROAS, and monetization.
Strong presentation, communication, organizational, interpersonal, and negotiation skills, including senior-level commercial discussions.
Ability to work independently, make commercial decisions, and collaborate effectively in a fast-growing regional organization.
English proficiency required to communicate in a regional business environment; Vietnamese fluency to manage local partners, agencies, and stakeholders.
To apply, please click Apply Now to submit your application via Keystone AI. Your application will be reviewed by Khanh Nguyen
Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.
As part of our hiring process, this role may use Keystone AI’s artificial intelligence or automated tools to assist with reviewing and screening applications. These tools support, but do not replace, human judgment in making hiring decisions.
Your application will be considered complete only after you have completed the full registration process on the Keystone AI platform, including creating your profile, uploading your CV, and submitting your application. The AI interview is optional but encouraged and is not required for your application to be considered.
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CGP Group is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Information provided in this advertisement is for recruitment purposes only.
