We are representing a premium, brand-led beauty and lifestyle company that is focused on building a best-in-class customer experience across digital and retail touchpoints. The business is growth-minded, commercially disciplined, and highly focused on delivering products and storytelling that resonate with customers in every market.
Its mission is to scale a thoughtful, high-performing direct-to-consumer channel while protecting brand integrity and strengthening customer loyalty. The culture values ownership, data-driven decision-making, strong execution, and close collaboration across ecommerce, brand, operations, and customer experience teams.
The DTC Manager will own and scale the company’s direct-to-consumer channel as a strategic revenue driver. This role sits at the intersection of ecommerce, retention, commercial planning, and customer experience, and is responsible for ensuring the channel performs strongly while delivering a premium brand journey.
You will lead DTC revenue performance across the U.S. and Japan, including forecasting, promotional planning, merchandising, and calendar management. You will also own the website experience in Shopify, identify conversion opportunities, and drive lifecycle marketing through email and SMS. In addition, you will shape assortment, bundling, offers, and onsite merchandising, while partnering with operations and customer service to improve fulfillment and post-purchase experience. A strong analytical mindset will be essential as you build dashboards, track performance, and turn insights into action.
5+ years in DTC, ecommerce, or digital roles
Experience with Shopify, CRM tools [suggestion: Klaviyo or equivalent], and CRO
Strong commercial, marketing, and analytical mindset
Bilingual in English and Japanese
Background in premium or brand-led consumer businesses preferred
