Location not specified
Published on: September 21, 2026
The company is entering an accelerated phase of global expansion and offers an entrepreneurial environment supported by the resources of a large, established international group. Employees are empowered to take ownership, move quickly, and build sustainable growth. This opportunity is particularly attractive for a hands-on leader who wants to shape a market from the ground up while working within a global sports-focused organization.
Based in São Paulo, the General Manager will hold full P&L responsibility for the Brazil business and lead its development from an early-stage market position. The primary focus will be building a scalable wholesale channel, establishing a strong local distribution network, and creating the organizational and operational foundations for long-term growth.
The role will develop and execute the Brazil market strategy, identify new customers and territories, negotiate with distributors, retailers, and key commercial partners, and explore complementary retail opportunities. The General Manager will also build and lead local teams across Sales, Marketing, Operations, Finance, and Human Resources.
Responsibilities include managing budgets, forecasts, inventory, cash flow, profitability, compliance, and risk, while providing regular market and performance updates to global headquarters. The role requires frequent domestic travel across Brazil and occasional travel to global headquarters.
Bachelor’s degree or higher; MBA is a plus.
8+ years of general management, commercial, or sales leadership experience.
Proven wholesale/B2B business development and full P&L ownership.
Strong understanding of Brazil’s market, customers, and competitive landscape.
Experience building businesses, teams, or commercial networks from the ground up.
Entrepreneurial, hands-on, proactive, and highly resourceful leadership style.
Fluent Portuguese and English; Mandarin is a significant plus.
Experience in sporting goods, footwear, apparel, or consumer goods preferred.
Genuine passion for sports is required.
Competitive salary and performance-based compensation: [N/A]
Health insurance, paid leave, and additional benefits: [N/A]
High-autonomy leadership opportunity within a global sporting-goods group.
Hybrid employment arrangement, fully based in Brazil.
Frequent domestic travel and occasional international travel to global headquarters.
As part of our hiring process, this role may use Keystone AI’s artificial intelligence or automated tools to assist with reviewing and screening applications. These tools support, but do not replace, human judgment in making hiring decisions.
Your application will be considered complete only after you have completed the full registration process on the Keystone AI platform, including creating your profile, uploading your CV, and submitting your application. The AI interview is optional but encouraged and is not required for your application to be considered.
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CGP Group is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Information provided in this advertisement is for recruitment purposes only.
