Ho Chi Minh City, Vietnam
about 2 monthsHo Chi Minh City, Vietnam
Our client is an international pharmaceutical company with a broad portfolio of prescription medicines sold in many markets worldwide. Its R&D and manufacturing capabilities are strong, and it is expanding its business in Vietnam. Locally, it reaches healthcare professionals through its own sales force and distributor partners, including hospital and tender channels.
Role overview:
The Group Brand Manager (Rx) reports to the Country Manager. They develop and implement marketing strategies for the assigned products, based on market insight, scientific communication and close work with distributors and internal stakeholders. The role presents our client's products to healthcare professionals and key stakeholders and makes sure all activities comply with pharmaceutical regulations.
Key responsibilities:
Strategy & planning Develop and implement short- and mid-term product marketing strategies, including pricing and competitive positioning, to hit market share, revenue and profitability targets. Set, monitor and report on KPIs, ROI and budgets for all marketing activities and assigned products.
Market & competitor intelligence Research customer needs, market trends and competitor activity on an ongoing basis. Use data analysis to find new patient segments and growth opportunities that inform strategic decisions.
Marketing communications Plan and run integrated campaigns that increase share of voice and strengthen brand equity, keeping all external medical channel messaging consistent and compliant. Organise and lead presentations, meetings and exhibitions for healthcare professionals (HCPs).
KOL & stakeholder engagement Build and maintain relationships with Key Opinion Leaders (KOLs) and key internal and external stakeholders. Carry out KOL engagement strategies that support product advocacy and market education.
Cross-functional collaboration Give the sales force product knowledge, competitive training and marketing tools. Work with Regulatory Affairs, Quality Assurance and Sales Administration to keep product documentation up to date for tenders, hospital listings and quotations, and lead or contribute to cross-functional projects as assigned.
Bachelor's degree in Pharmacy or Medicine preferred. Candidates with a strong business or marketing background and proven marketing expertise will also be considered.
At least 5 years' experience as a Product Manager in the pharmaceutical industry.
Demonstrated experience in product planning, market analysis and running marketing activities and campaigns.
In-depth understanding of customer needs, market dynamics and the competitive landscape in the relevant therapeutic or business area.
Strong strategic thinking, business analysis and problem-solving skills, with sound decision-making and a focus on results.
Excellent planning and organisational skills, with the ability to manage several complex projects to tight timelines and drive cross-functional initiatives.
Strong teamwork, interpersonal, presentation and communication skills, with the ability to coordinate effectively across departments.
To apply, please send your updated CV to Đăng Lê at dang.le@cornerstoneglobalpartners.com, quoting the job title, or click Apply Now.
Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.
