About the company

Join a global premium beverages business with a strong portfolio of iconic brands and an ambitious vision for growth in Japan. The company combines the scale and resources of an international organisation with an entrepreneurial, collaborative culture that encourages people to solve problems, seize opportunities and bring bold ideas to life.

You will become part of a team where teamwork, inclusion and personal development matter. Employees are supported to grow both professionally and personally, while contributing to brands that connect meaningfully with consumers and culture. With a focus on sustainable, profitable growth and a high-quality employee experience, the business offers an engaging environment for marketing professionals who want to make a visible impact in a dynamic consumer market.

What the job entails

As Marketing Manager, RTD, you will lead the strategic development and execution of a premium ready-to-drink portfolio in Japan. You will own the multi-year brand roadmap, develop consumer-led strategies and drive an ambitious innovation pipeline from concept through commercialisation.

Working closely with global brand teams, Sales, Finance, Supply Chain and regional leadership, you will ensure effective execution, alignment and resource planning. Your responsibilities will include managing multiple annual launches, evaluating opportunities in adjacent categories, overseeing advertising and promotion budgets, and leading integrated brand campaigns across relevant channels.

You will also take ownership of brand performance and commercial results, using category and customer data to address velocity challenges and protect distribution. This is a permanent, hybrid role based in Tokyo, offering the opportunity to shape a major growth agenda in Japan’s fast-moving RTD market.

Key requirements

• At least seven years’ brand management experience within FMCG or beverage alcohol in Japan.
• Strong operational knowledge of Japan’s ready-to-drink market, including convenience and supermarket channels.
• Native or fluent Japanese and professional fluency in English, both written and spoken.
• Proven experience developing brand strategies and managing innovation from concept to launch.
• Strong understanding of local liquid trends, flavour dynamics, food pairing and premiumisation.
• Excellent analytical skills, with the ability to interpret category data and build robust commercial recommendations.
• Demonstrated ability to influence cross-functional stakeholders across Sales, Finance, Supply Chain and Marketing.
• Experience managing advertising and promotion budgets, campaign performance and post-activity evaluations.
• A commercially rigorous approach to brand health, portfolio performance and profit-and-loss management.
• An entrepreneurial, hands-on mindset and the ability to deliver complex projects under demanding timelines.
• High proficiency in Microsoft Office and standard brand-tracking platforms.