Japan
Published on: November 13, 2026
This global consumer products business operates across a range of everyday categories, including pet nutrition. Its approach to pet nutrition is grounded in science, with research and product innovation informing the way it develops and communicates its offerings. The organisation values caring, inclusive and courageous ways of working, and brings together teams across markets and functions to pursue shared goals.
For a marketer, this offers the opportunity to combine the pace and commercial focus of consumer goods with the credibility of science-led nutrition. The environment is collaborative and internationally connected, giving employees the chance to work with regional and global colleagues while contributing to the growth of a pet nutrition portfolio in Japan.
As Brand Manager, Wellness Category, you will shape the strategy and growth of a pet nutrition portfolio in Japan. You will develop and execute annual brand plans, translating market and consumer insights into clear priorities and integrated marketing programmes. Working closely with customer development, digital and regional teams, you will lead initiatives from communication idea and agency brief through to delivery across digital and offline advertising, retail, e-commerce and promotions.
You will also contribute to local preparation for new product launches, including positioning, copy claims and packaging, and ensure plans reflect the needs of the Japanese market and retail environment. Monitoring sales performance, market trends and competitor activity will help you identify opportunities and refine brand plans. You will support sales teams with seasonal plan deployment and, where needed, retailer planning and activation. The role is based in Tokyo, Japan, with regular collaboration across the region and with global stakeholders.
As part of our hiring process, this role may use Keystone AI’s artificial intelligence or automated tools to assist with reviewing and screening applications. These tools support, but do not replace, human judgment in making hiring decisions.
Your application will be considered complete only after you have completed the full registration process on the Keystone AI platform, including creating your profile, uploading your CV, and submitting your application. The AI interview is optional but encouraged and is not required for your application to be considered.
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CGP Group is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Information provided in this advertisement is for recruitment purposes only.