Marketing & Digital Manager
Key Responsibilities:
Develop and implement the local marketing and digital strategy, translating regional and global direction into market-specific initiatives aligned with Thailand’s business objectives.
Analyze market trends, customer insights, competitor activity, and business performance to identify opportunities and translate insights into actionable growth strategies.
Lead end-to-end product launches and integrated marketing campaigns, from planning and execution through performance tracking and post-campaign evaluation.
Develop and execute B2B and B2C marketing programs across digital, social media, clinics, events, medical education, and relevant consumer channels.
Partner closely with distributors and sales teams to develop commercial marketing initiatives, clinic activation programs, customer engagement tools, and launch support.
Build strong relationships with KOLs, medical professionals, clinics, and key accounts to enhance brand visibility, engagement, and market penetration.
Own the local digital ecosystem, including social media, website, CRM, email marketing, and landing pages, while leveraging digital and AI tools to optimize content, efficiency, and campaign performance.
Develop high-quality, engaging, and compliant content that reflects the brand’s premium positioning and scientific credibility.
Collaborate with Medical Education and cross-functional teams to ensure marketing activities are aligned with medical, regulatory, and compliance requirements.
Manage external agencies and vendors, overseeing briefing, negotiation, execution, quality, timelines, and deliverables.
Manage the marketing budget, ensuring effective resource allocation, cost control, and ROI optimization.
Monitor and report on key marketing and commercial KPIs, including campaign performance, sales, market trends, and competitive activities.
Prepare regular business updates and performance reports for local, regional, and global stakeholders.
Candidate Profile:
Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.
Minimum 7 years of experience in marketing, digital marketing, brand management, or a related field.
Experience in aesthetics, dermatology, healthcare, beauty, FMCG, or premium consumer brands is preferred.
Strong understanding of the Thai market, particularly experience with KOLs, clinics, medical professionals, and key accounts.
Proven track record in managing integrated B2B/B2C campaigns, digital initiatives, and product launches.
Strong expertise in digital marketing, content strategy, social media, CRM, and performance analytics.
Experience working with distributors, sales teams, medical education, agencies, and cross-functional stakeholders.
Good understanding of relevant industry regulations and compliance requirements.
Strong commercial, analytical, project management, and presentation skills.
Proactive, hands-on, highly organized, and comfortable working in a fast-paced, dynamic environment.
Excellent communication skills in both Thai and English.
