Head of New Channel Development

About the Company
Our client is a leading FMCG company in Vietnam with a nationwide distribution network, a strong multi-channel presence, and an ambitious growth agenda across new channels and markets.

Job Description

Role overview:
The Head of New Channel Development will build and lead a brand-new sales channel for the company from the ground up. The role owns the full business model, from strategy and investment planning to partnerships, operations, and channel P&L, and will establish the team and operating framework to scale the channel nationwide.

Key responsibilities:

• Channel Strategy & Business Case: Define the new channel’s strategy, business model, and product portfolio, and present investment cases to senior leadership for approval.

• Partnership & Network Development: Identify and secure strategic partners and high-potential points of sale, negotiate commercial terms, and evaluate suitable operating and investment models.

• Operations Management: Set up end-to-end channel operations, including processes, service standards, field execution, and issue resolution.

• P&L Ownership: Manage the channel P&L, monitor profitability and return on investment, and ensure sustainable growth.

• Demand & Supply Planning: Plan demand and supply for the channel and coordinate with supply chain teams to ensure product availability and quality.

• Team Building & Leadership: Build and lead the channel team, establish KPIs and reporting, and adapt execution flexibly to local market conditions.

Job Requirements

• Bachelor’s degree or above in Business, Economics, Supply Chain, or a related field.

• Solid experience in FMCG, retail, or new channel/business development roles, with management experience.

• Proven ability to build a business from scratch and manage P&L.

• Strong commercial acumen in investment analysis, commercial terms, and partner negotiation.

• Hands-on operational mindset with understanding of field operations and supply chain.

• Strong presentation and stakeholder management skills, comfortable working directly with senior leadership.

• Entrepreneurial, results-driven, and able to work in a fast-paced environment.

• Based in Ho Chi Minh City, willing to travel nationwide.

Contact Point
To apply, please send your updated CV to Hoa Tran at hoa.tran@cornerstoneglobalpartners.com, quoting the job title, or click Apply Now.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.