Business Manager

About the company

This opportunity is with a consumer brand business focused on growing its presence across Asian markets. The role offers the chance to shape business performance across China, Taiwan, and Hong Kong while working from Tokyo with internal teams and local partners. Its broad scope connects commercial strategy with hands-on execution across e-commerce, retail, product, marketing, and operations. The work will suit someone who enjoys taking ownership, making decisions informed by data, and building sustainable growth across markets. You’ll have the opportunity to influence how products and channels are developed for local needs and to help advance the business through close collaboration with colleagues and external partners.

What the job entails

As Business Manager, you will lead growth and business performance across China, Taiwan, and Hong Kong, with China as the primary market. Based in Tokyo, you’ll develop market plans and KPIs and manage sales, gross profit, promotional spending, operating profit, and forecasts. You’ll oversee product- and channel-level P&Ls, pricing, inventory, sell-in and sell-out, and supply-and-demand coordination. You’ll shape channel and distribution strategies, grow e-commerce and retail accounts, and manage relationships with distributors, sales agents, e-commerce operators, and agencies. The role also covers product localization, launches, marketing, KOL/KOC and livestream campaigns, and CRM initiatives. Working across functions including product development, marketing, supply chain, and finance, you’ll use business and market insights to identify opportunities, address issues, and deliver results.

Key requirements

• Approximately five or more years of hands-on experience in China-focused e-commerce or cross-border e-commerce, including operating and managing platforms such as Tmall Global, JD Worldwide, or Douyin.
• A track record of owning business results and improving sales, gross profit, promotional spending, inventory, and P&L performance.
• Experience managing and negotiating with external partners, including e-commerce operators, agencies, or distributors.
• Experience in a brand business in health foods, supplements, cosmetics, hair care, beauty, FMCG, food, or a related industry.
• Business-level Chinese proficiency for meetings and negotiations with local partners.
• Business-level Japanese proficiency for internal meetings, documentation, and coordination.
• Strong analytical judgment, with the ability to use market trends, e-commerce results, sell-out, ROI, and inventory data to identify and drive improvements.
• The ability to balance near-term results with the broader needs of the market, brand, and long-term business growth, while working effectively with internal and external stakeholders.
• A hands-on, detail-oriented approach to execution, including negotiations, campaigns, product planning, and partner coordination.