This client is a leading spirits business in Japan, focused on building premium beverage brands with strong local relevance and long-term growth potential. Our portfolio spans established and emerging brands, and we work to connect global brand equity with the needs of the local market through disciplined execution, creativity, and commercial focus.
Our mission is to grow brands responsibly and consistently, with an emphasis on quality, consumer resonance, and market performance. We value collaboration across functions and regions, rigorous brand governance, and a high standard of execution at every touchpoint. [suggestion: We also value innovation, agility, and accountability in how we bring brands to market.]
This role is responsible for driving growth across a portfolio of premium American whiskey brands in Japan. You will lead annual brand planning, define portfolio architecture and consumer pathways, and shape positioning and communication priorities across tiers—from recruitment formats to premium and super-premium expressions.
You will also own 360° brand building, including ATL, digital, social, PR, and consumer activations. A major part of the role is leading agencies, localizing global assets for the Japanese market, and ensuring strong brand consistency. In addition, you will support innovation, renovation, and launches, while partnering closely with Sales, Finance, Supply Chain, Legal, and regional/global stakeholders to ensure strong execution, compliance, and commercial impact.
4–8 years’ brand management experience in FMCG, beverages, lifestyle, or luxury
Proven track record in ATL and 360° campaign delivery
Strong strategic, analytical, and portfolio management skills
Experience leading creative, media, and PR agencies
Native Japanese and business-level English
