A leading multinational consumer goods business with a strong portfolio of global brands, the company is focused on driving growth through innovation, consumer insight, and disciplined brand execution. Its culture emphasizes continuous improvement, collaboration across markets and functions, and a commitment to building long-term brand equity.
The organization values sustainability, commercial excellence, and developing people from within. Employees are encouraged to take ownership of their development, work in a fast-moving environment, and contribute to brand strategies that balance global consistency with local market relevance.
As Category Manager, you will support the planning, development, and execution of category strategy to drive growth across global brands in the APMEA-N region or a specific end market. You will help build brand manifestos and toolkits spanning the full marketing mix, including product claims, packaging, pricing, and communications, with activation guidelines.
This role also supports brand initiatives such as sustainability programs, brand launches, and new product introductions. You will be expected to produce clear recommendations based on market analysis, work closely with Consumer Experience, Deployment, Insights, R&D, Legal, and external agencies, and ensure timely approvals, effective budget management, and post-implementation reviews. Your work will help ensure globally consistent brand execution while reflecting local market needs.
5+ years’ experience in brand marketing and mix development in an international FMCG or consumer-facing environment
Experience in communications and digital marketing [suggestion]
Graduate degree
Native Japanese and business-level English; Korean preferred
[suggestion: strong analytical, agency management, and cross-functional stakeholder skills]
Ideally, experience building brands in new or disruptive categories
