This client is a global premium spirits company known for crafting exceptional whiskies and elevating consumer experiences through quality, authenticity, and education. Our portfolio includes super-premium brands with strong heritage, and we are committed to building long-term brand love through meaningful engagement with trade partners, consumers, and the wider hospitality community.
Our culture values collaboration, self-motivation, and deep category expertise. We believe in bringing brands to life through storytelling, innovation, and standout experiences, while staying close to market trends and consumer needs. We also value strong partnerships, a hands-on approach, and a passion for premium whisky and cocktail culture.
This role is responsible for championing two super-premium whisky brands in Japan as a trusted brand authority and visible market ambassador. Based in Tokyo and reporting to the Market Director Japan, you will drive brand equity through education, advocacy, activations, and strong relationships across the on-premise, trade, media, and consumer communities.
You will design and deliver brand education platforms, lead local activation programs, and support key trade events, sponsorships, and masterclasses. The role also includes developing cocktails and drink strategies with the Brand Team, creating brand tools and social content, gathering market insights, and providing commercial support for sales activities. In addition, you will manage daily administrative tasks such as reporting and sample shipments to ensure smooth execution.
Deep knowledge of premium whisky and cocktail culture
Strong presentation, training, and storytelling skills [suggestion: in Japanese and English]
Experience building relationships with trade, hospitality, and consumers
Highly collaborative, self-motivated, and commercially minded
[suggestion: prior brand ambassador, advocacy, or on-premise experience]
