Global Brand Marketing Director, Aesthetics
Dubai | Hybrid | Travel around 30%

The Opportunity

A global biopharmaceutical organisation is building its aesthetics franchise and is hiring the first dedicated marketing lead for its established aesthetic injectable brand across the Middle East and Europe, with the GCC and CIS as the priority markets. The role is strategic and operational, owning the brand strategy and the hands-on delivery.

The Role

Reports to the VP-level global head of marketing for the franchise, working through a direct team, distributor partners, cross-functional colleagues and agencies.

• Brand strategy, positioning and messaging across the territories

• One brand platform for the markets, and the toolkits they localise

• Campaign and congress delivery with the direct team and distributor markets

• Insight and performance across the markets

• Agency and external partner relationships

What We're Looking For

A director-level brand marketer who has run a brand across several markets and combines strategic ownership with hands-on delivery. A clear understanding of how demand is built in healthcare, through physicians and opinion leaders before the consumer, and of the commercial performance of the markets. Experience leading a brand through direct and distributor markets and bringing them behind one platform.

Must Haves

• Brand or product marketing ownership of a healthcare brand, in aesthetics, consumer health, dermocosmetics, pharma or medical devices

• A brand run across several markets in a regional or global role above country level, in GCC, CIS, Latin America or a comparable region

• Marketing to both healthcare professionals and consumers, with demand built through the professional first

• Strategy set and delivered hands-on, without a standing team

• Experience working with sales or distributor teams to take a brand to market

• Based in Dubai

Nice to Haves

• Brand marketing on an aesthetic injectable

• Experience in the GCC or CIS markets

• Launch experience across several markets

• Messaging built from clinical data with medical, regulatory and legal colleagues

The Growth

The organisation's aesthetics portfolio is set to broaden beyond the current brand, and marketing for the territories will grow with it. For the person in this seat, that means a wider portfolio to lead over time, built on the brand platform they put in place.