This is a growth-oriented consumer business that operates its own e-commerce and marketplace channels and is focused on building stronger direct-to-consumer performance through digital marketing, content, and customer experience. The company’s approach is rooted in customer-centric growth, data-driven decision-making, and close collaboration across internal and external partners.
Its culture emphasizes [suggestion: ownership], speed, and continuous improvement. Team members are expected to think beyond individual channels and help shape the broader digital experience—from acquisition to retention, from site content to CRM, and from campaign planning to long-term brand growth. The company is looking for people who can help turn that vision into measurable results.
The Digital Business Director will lead growth across the company’s owned e-commerce site and marketplace business, with responsibility for acquisition, conversion, and retention. This person will oversee digital advertising strategy and execution, including web, social, and programmatic channels, while also driving SEO, UI/UX improvements, and overall site growth through landing pages, special features, and product pages.
The role also includes planning and managing sales promotions, campaigns, and affiliate activity in coordination with internal teams, agencies, and tool vendors. In addition, the director will use CRM and customer data to design personalization initiatives, improve LTV, and guide content and site optimization efforts. Over time, this position may evolve into a CXO-level leadership role responsible for integrated digital communications across channels, customer touchpoints, and CRM.
Experience managing an e-commerce site directly, not only through agencies
Strong hands-on experience with digital advertising, SEO, and CRM
Proven ability to run Google, Meta, and Yahoo! ads, plus analytics tools like Google Analytics
Experience improving campaigns through A/B testing and performance measurement
Strong communication and coordination skills across internal and external stakeholders
Experience with owned media, SQL/PHP, or regulated products is a plus
