Brand Experience Manager

About the company

Our client is an international premium spirits business building its presence across Asian markets. The company brings together brand building, retail, e-commerce and customer engagement to create a consistent experience across every customer touchpoint. With a focus on luxury standards and lasting relationships, it offers an environment where strategic thinking and hands-on delivery go hand in hand. Teams work across functions and markets, balancing global brand direction with the needs of local customers. This is an opportunity to shape how a distinctive premium brand connects with customers in Japan, while contributing to its continued growth across the region.

What the job entails

As Brand Experience Manager, you will lead the brand experience strategy for Japan, bringing together direct-to-consumer sales, digital marketing and trade marketing to grow sales and strengthen brand equity. You will oversee sales strategy and day-to-day operations across a boutique, official e-commerce channels and third-party marketplaces, with accountability for sales targets.

You will plan promotions, limited editions, events and partnerships, and develop clienteling initiatives for high-value customers. Through social media, newsletters, digital advertising and CRM, you will support customer acquisition and lifetime value. You will also work with PR agencies and internal teams to maintain a consistent brand experience across channels. Reporting to company leadership, you will manage and develop the team, oversee the marketing budget, assess performance and share results with stakeholders. The role is based in Tokyo and may involve travel within Japan and to other Asian markets.

Key requirements

• Native-level Japanese and business-level English or above.
• At least seven years’ experience in marketing, brand management or direct-to-consumer or retail operations.
• Experience owning sales for a boutique, directly operated store or e-commerce channel.
• Practical experience in digital marketing, including social media, e-commerce or CRM, and/or experiential marketing such as events and promotions.
• Experience managing and developing a team.
• Experience managing budgets and using KPIs and performance data to evaluate and improve initiatives.
• Strong communication and hospitality skills, with the ability to serve VIP and high-net-worth clients in Japanese and English to luxury-brand standards.
• Ability to engage internal and external stakeholders and lead projects from strategy through to execution.
• A hands-on approach and confidence working across teams and customer touchpoints.
• Experience in luxury, premium spirits or hospitality, and familiarity with private-client programmes, clienteling or CRM tools such as Salesforce, would be advantageous.