The Company:
Our client is a well-established international building materials manufacturing group with strong operations across Vietnam. The company is a market leader in construction materials, continuing to invest in sustainable growth, product innovation, and operational excellence across its production and commercial network.
Role & Responsibilities:
Design and execute demand generation programs to build contractor and homeowner engagement, strengthening brand preference in the construction market.
Supervise market surveys and identify new contractors, projects, and job sites; build and strengthen relationships with local authorities and construction-related departments.
Develop and manage a contractor classification system and engagement playbook for each micro-market.
Establish and expand contractor clubs and tier-based loyalty programs.
Design, develop, and implement contractor promotions, incentive schemes, and multi-channel campaigns to maximize engagement and conversion.
Control program budgets and track ROI for continuous improvement; achieve/exceed sales targets.
Work closely with customers, contractors, and partners, ensuring timely feedback and alignment with distributors/retailers; monitor satisfaction levels and NPS targets.
Define and deliver the company's technical value proposition by contractor segment; elevate the field sales team's technical expertise through structured training programs.
Establish contractor data-collection processes; produce regular performance reports, sales forecasts, lead KPIs, and conversion tracking.
Manage resource allocation, POSM deployment, and measure impact on demand generation.
Coach and mentor field sales team members (Relationship Executives/Site Executives); design and execute structured training and capability-building plans.
Lead a team of 3-5 direct reports with a total team scope of 20-30 personnel.
Requirements:
Bachelor's/Master's Degree in Construction Management, Civil Engineering, or related field.
Minimum 10 years of experience in construction/building materials, including at least 3 years in sales, pre-sales, or business development.
Strong knowledge of Vietnam's construction ecosystem and stakeholder networks.
Proven track record in designing and executing contractor/influencer engagement programs.
Strong influencing, negotiation, and stakeholder engagement skills.
Experience with CRM/DMS tools preferred.
Fluent in Vietnamese and English.
Strong leadership competencies: analytical problem-solving, customer focus, team collaboration, and role-model behavior.
To apply, please send your updated CV to Hoa Tran at hoa.tran@cornerstoneglobalpartners.com, quoting the job title or Click Apply Now.
Due to the anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.
